We have so many social profiles these days. Especially if your career is anything like mine your online 'self' represents a large part of your work and how you interact with other clients and colleagues. There, of course, are other parts of your digital self too. The 'off work' version that often consists of photos with friends and family and the 'consumer' version of you that enjoys interacting with digital games, video, and online communities.
I want to create my own separate website as a place where I can ramble about all things. A place to post links to other content I have contributed to around the web, share articles with friends & colleagues, and a great way of storing content that is directly related to my personal brand.