Building Cutting-Edge Go-To-Market (GTM) Teams for Revolutionary Products
Introducing groundbreaking products into the market necessitates the expertise of go-to-market teams that possess a keen understanding of how to disrupt existing paradigms and create entirely new markets. At Manning + Company, we excel in harnessing our extensive networks to construct GTM teams that cover every critical aspect of product introduction and promotion. Our multi-faceted teams are adept at the following key areas:
Product Marketing - Positioning and Messaging:
We have a dedicated team of experts who specialize in positioning your product strategically within the market. They craft compelling messages that resonate with your target audience, highlighting the unique value and benefits of your revolutionary product.
Campaign Strategy - Orchestrating Launches:
Launching a revolutionary product requires a well-thought-out campaign strategy. Our team excels at orchestrating impactful product launches that generate excitement, interest, and anticipation in your target market.
Content Creation - Engaging Materials Across Formats:
Compelling content is the lifeblood of successful marketing. Our content creation team produces engaging materials in a variety of formats, such as videos, articles, infographics, and more. These materials not only educate your audience but also pique their interest and drive conversions.
Sales Enablement - Getting the Field Ready to Sell the Future:
To ensure your sales team is equipped to effectively sell your innovative product, we offer sales enablement services. Our experts provide training, resources, and tools that empower your salesforce to communicate the product's value proposition and close deals with confidence.
Technical Marketing - Translating Complex Capabilities:
Many revolutionary products are technologically advanced and may be difficult for the average consumer to understand. Our technical marketing team excels at simplifying complex capabilities, making them accessible to your target audience and potential customers.
Advocacy Building - Influencer and Community Activation:
Building a community of advocates and influencers can significantly boost your product's visibility and credibility. Our advocacy building team identifies key influencers and activates enthusiastic communities to support and promote your product.
In an ever-evolving business landscape, having a comprehensive GTM team that excels in all these areas is vital for the successful launch and sustained growth of your revolutionary products. We invite you to connect with us to explore your specific go-to-market talent needs and how Manning + Company can help you disrupt the market and create a lasting impact. Let's collaborate to bring your cutting-edge products to the forefront of your industry.
