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Elevating Fashion and Beauty Consumer Experiences

November 3, 2023

While digital commerce growth has been astronomical, fashion brands know the visceral power of immersive in-person experiences. Retail is being reimagined by blending physical and digital:

  • Flagships as Branded Spaces – Store concepts that transcend shopping to create moments.

  • Virtual Try-on – Augmented reality tools like "magic mirrors" that enable virtual try-ons.

  • Showrooming - Smaller footprint stores focused purely on experiences.

  • Pop-ups - Flexible temporary activations to drive buzz.

This experiential reinvention requires expertise across:

  • Concept Design - Crafting participatory experiences native to the brand.

  • Technology Integration – Deploying digital tools to augment the in-store journey.

  • Store Development - Implementing designs leanly through modular buildouts.

  • Data Analytics - Tracking interactions to optimize engagements and merchandising.

Manning + Company identifies talent from retail design, digital innovation, and brand building to bring next-gen stores to life.

Ecommerce leaders also optimize every aspect of their platforms:

  • Mobile Optimization – Frictionless purchasing in apps.

  • Localization – Tailored experiences for international markets.

  • Social Commerce – Enabling frictionless social sharing and referrals.

  • Subscriptions – Recurring deliveries aligned to lifestyles.

  • Sustainability – Options like resale and recycling integrated into platforms.

As online revenue growth relies more on unlocking marginal gains, specialized skills become mandatory:

  • Software Engineers to build modular, scalable architectures.

  • Product Managers fluent in agile, iterative optimization.

  • Automation talent to streamline fulfillment and drive down costs.

  • Analysts to glean insights from detailed metrics on digital funnel performance.

The disruptions of recent years have underscored that agility is key. While daunting, increased volatility also brings opportunities. Let's connect to discuss how we can help you bring in the talent to reimagine consumer experiences.

Tags fashion
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