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Revolutionizing Product Innovation: Innovating Products Through Design Research

November 7, 2023

Unleashing Design-Driven Innovation

Innovation is the lifeblood of progress, and in today's competitive landscape, design-driven innovation is taking center stage. To stay ahead and revolutionize their products, businesses are turning to design research to uncover user insights and create groundbreaking solutions. At Manning + Company, we're dedicated to helping organizations drive innovation through design research, connecting them with the professionals who can identify opportunities and transform ideas into remarkable products. To achieve this, we leverage our extensive networks to source talent in key design research areas.

Sourcing Key Talent for Design-Driven Innovation

Innovating products through design research demands having the right expertise in crucial roles. Manning + Company provides talent advisory services and connects you with professionals who specialize in various pivotal areas. Let's explore the critical positions where our expertise can make a profound impact:

Generative Research Experts: Generative Research is the cornerstone of sparking new concepts. These experts study the contexts of use, uncover unmet needs, and identify opportunities for innovation. They are instrumental in generating fresh ideas that can transform your product landscape.

Evaluative Testing Specialists: Evaluative Testing is the iterative process of validating product concepts quickly. These specialists ensure that your product concepts align with user expectations and needs. Through ongoing testing and feedback, they help refine and optimize your ideas for maximum impact.

Co-Creation Workshop Facilitators: Co-Creation Workshops are collaborative sessions where ideas are born and refined in partnership with customers. Workshop Facilitators play a crucial role in orchestrating these sessions, ensuring that participants collaborate effectively and generate valuable insights.

Design Strategy Experts: Design Strategy is the backbone of building alignment on opportunity areas. These professionals help organizations define clear goals, prioritize initiatives, and chart a course for design-driven innovation.

Empowering Your Design-Driven Innovation

Design research is a dynamic and multidisciplinary field, demanding specialized expertise in various areas. Manning + Company is your trusted partner in sourcing the right talent to drive design-driven innovation within your organization.

Contact us today to discover how our deep connections in the design research community can empower your organization. Your success and innovation are our top priorities, and we are committed to supporting you in your journey towards design-driven product excellence. Let's connect and discuss your design research talent needs, and together, we can unlock the transformative power of innovation for your products.

Tags design
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